實踐大學資訊科技與管理學系 Dept. of Information Technology and Management

March 5th, 2024 — On March 5th, a landmark academic seminar unfolded at Shih Chien University in Taiwan, bringing together eminent scholars and students from two nations to delve into the evolving realms of information technology and artificial intelligence. This prestigious event was graced by the presence of a 46-member delegation from Chulalongkorn University's Business School in Thailand, led by Professors Wachara and M.L. Sawika.

The seminar, hosted in the grand conference room on the second floor of Building L at Shih Chien University, was a vibrant platform for intellectual exchange. Highlighting the event was a compelling keynote address by Chien Lee, CEO of the renowned tech startup SparkAmplify. His presentation, "Innovative AI x Marketing Technology Powered by Taiwan," was a deep dive into the integration of cutting-edge AI information technology with marketing technology, underscoring Taiwan's significant advancements in high-end tech research and application.

Lee's insightful talk touched upon the transformational impact of generative AI tools on various industries and the future of work, emphasizing the importance of creating $100+ million businesses through automated workflows. He explored the potential of ChatGPT in crafting press releases and social media content, demonstrating how AI can revolutionize marketing strategies and business development. His presentation showcased a practical framework for technology diffusion in both industry and academia, underscoring the limitless business potential unlocked by operational efficiency and digital transformation.

In a stimulating panel discussion, Prof. Wachara from Chulalongkorn University and Prof. Li Jian-Guo from Shih Chien University's Department of Information Technology and Management shared their insights. The dialogue delved into current academic research trends, the role of innovative technology in commercial applications, and potential collaborative opportunities between the two universities in education and technology.

The seminar was a fertile ground for vibrant discussions among the attending faculty and students. Topics ranged from the development and ethical considerations of generative AI to its practical applications. The exchange was not only an academic exercise but also a testament to the growing global interconnectedness in the field of AI and technology.

This event marked a significant milestone in the academic partnership between Shih Chien University and Chulalongkorn University. It underscored the importance of international collaboration in advancing knowledge and technology. The seminar concluded on a high note, leaving participants inspired and looking forward to future collaborations and innovations in the dynamic world of AI and technology.